Week 8 EOC: Creative Content

I am photography and in my product I will need some sort of creative content to boost its want and get people to buy it. I am going to made an ad or billboard on the product that I have created "Vegas Cream Rocks" freeze dried ice cream. Its Vegas so the weather here crazy as it is, tends to be known for it being hot... and not the good kind. The idea I had is going to the desert and photographing the product which i hope to create and since its freeze dried ice cream it will not melt. Another idea i had was photographing my product in the studio. It will give it a different feel.

Week 7 EOC: The Pitch

All prodeces will go to

Week 6 EOC: Me Times Three

One of the three things that I have purchased is Hydroxycut. This and any other types of supplements that i have bought defines me as a person who is physically active and worrying about their health and image.
Another thing that I have purchased is clothing from H&M. This says that I am staying and keeping up with the trends. The last thing is a itunes card.

Best Buy news2

Best Buy Co. is daring bargain hunters to use its stores as showrooms.

With four weeks to go before Thanksgiving, the big-box retailer is running television ads that tout its stores as “the ultimate holiday showroom,” playing on the phenomenon in which shoppers visit traditional retailers to check out products and then leave to buy them online for less.

That’s a big reversal from last year. Concerns that Best Buy BBY +0.32%  was losing sales to online retailers at alarming rates sent its shares plunging toward single digits. Analysts warned that the company’s 1,400 stores were becoming little more than a testing ground for Amazon.com Inc.’s AMZN -3.54%  customers. And Best Buy interim Chief Executive G. Mike Mikan made it his top priority to combat “showrooming” before handing the reins to current CEO Hubert Joly.

Joly began his tenure in September of last year, claiming to “love showrooming.” These days Best Buy executives are embracing the term with even more swagger, saying they have put in place strategies from price matching to customer-service improvements that will convert more shoppers into buyers. In the past year, Best Buy’s profit has increased and its shares have soared.

Best Buy

RICHFIELD, Minn. (WCCO) – Best Buy has a new strategy and is excited about the holiday shopping season.

But just 12 months ago, many business analysts wondered if the iconic Minnesota retailer would even survive.

The stock was in free fall, the former CEO was accused of having an affair with an employee and was ousted, and the founder of the company was attempting a hostile takeover.

But the company has made an incredible turnaround under the leadership of one man.

If you haven’t been inside a Best Buy in the last 10 months, things have changed.

Hubert Joly became the new CEO of Best Buy only 15 months ago and his fingerprints are all over the reconfigured stores. A year ago, Best Buy’s large retail outlets appeared to be a liability.

“We’re not closing stores,” Joly said. “The stores are a magnificent asset because they provide the opportunity for customers to touch, feel, learn about, ask questions, and get support.”

How does Best Buy prevent people from coming in and looking at products and then going home and clicking online?

“We love show-rooming,” he said. “Last year this was extraordinary. People thought we were going to die because people came to our store and then bought online.”

So the 54-year-old native of France is going right for you wallet. The price matching guarantee started last November is now permanent.

“We match prices, including online prices. So once you are in the store, we’ll take care of you,” he said.

He’s backing up the price guarantee with a holiday ad campaign.

Joly calls the business plan Renew Blue — his vision to reinvigorate stores, win online, and make a huge new push in appliances.

“We decided to go after that in a big way,” he said. “We have large appliances with expert staff, and we also have small appliances. Everybody needs a coffee machine, or a blender, or a juicer.”

The strategy seems to paying off, as Best Buy stock has rocketed from about $11 a share last year to more than $40 a share today.

But part of that was achieved by cutting costs and people. Best Buy said it employs about 7,500 workers in Minnesota today. About 600 lost their jobs at the Richfield corporate headquarters.

“I didn’t like doing it,” he said. “I’m not a CEO that likes to clamor how many head counts we have taken out. That’s not the focus of the company. It is truly turning to growth.”

So how can Best Buy survive by matching prices long term against companies with lower expenses like Amazon and Wal-Mart?

Joly is banking on his big box stores, superior customer service, product selection, and services like the Geek squad.

“We’re on this journey,” he said. “We invite you back to our stores to discover what we are doing and give us your feedback and we’ll keep moving forward. I’m upbeat and very positive about the assets we have, and the opportunities we have are extraordinary.”

Joly is also no stranger to Minnesota. He was the CEO of Carlson Companies before heading up Best Buy.

The company hasn’t released its Thanksgiving Day shopping hours yet but said it will soon.